Motor Trend January 2009
Motor Trend is one of the oldest automobile magazines still publishing. It first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles, and bearing the tag line The Magazine for a Motoring World. Today it is published by Source Interlink and boasts a paid monthly circulation of over one million readers. One of the earliest and most enduring of the magazine’s creations was its Car of the Year award, given almost continuously since its inception, although the phrase itself would not become entrenched until well into the 50s. (The first winner was the 1949 Cadillac.) The award has gone through several splits and permutations over the years, being called the Golden Wheels Award for a while in the 70s and having given rise to Truck of the Year and Import Car of the Year as well as SUV of the Year. Nevertheless, it is still coveted by manufacturers and is usually covered by the mainstream press as the most important distinction awarded in the American auto industry.